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Genesis G70

Crucial to every luxury brand is identity. Once we step up to the premium price range, a car is no longer a simple means of transportation. Part of that identity comes with the design language. And it seems the young Korean brand has finally found its definitive look. The G70 returns for round two, after adopting the brand’s Athletic Elegance design philosophy which we first saw on the G80. The premium sports sedan has no doubt appeared on the radar of many who are looking at the German trio, but can it continue to offer a nice blend of performance and luxury at a fair price?