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Pickup Trucks: Can Audi Succeed Where Mercedes Failed?

The idea of a luxury-level truck isn’t anything new. Some of the range-topping models from the Ford F-Series and the Chevy Silverado range certainly hit close to that border. Mercedes even tried to give it a go with the X-Class, but the approach was super lazy (it was basically a Nissan Navara with Mercedes emblems). Now, it looks like Audi is at least considering the idea of dipping its toes into the pool. Could it be that Audi doesn’t only want to pick up were Mercedes failed but actually compete with higher-range models of the Ford Ranger and Toyota Hilux? Well, this isn’t just some random rumor, and the concept is coming from someone with a lot of influence within the walls of Audi.

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