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Ricky Bobby Returns to Our Lives in New Dodge Commercial

Ricky Bobby is back, folks. Sort of. The star of Talladega Nights: The Ballad of Ricky Bobby now has his own Dodge commercial. Ok, so it’s not really Will Ferrell reprising his role as the GOAT of all NASCAR drivers, but the commercial does star Bobby during his childhood in 1981 where, apparently, the Dodge Charger SRT Hellcat also exists.

His childhood friend, Cal Naughton Jr., is also in the commercial, even though it’s also the childhood version of the character played by John C. Reilly. The “Shake” to Bobby’s “Bake” can be seen driving a Dodge Challenger SRT Super Stock. Bobby’s father, Reese Bobby (played by Gary Cole), is also in the commercial — he’s the only one reprising role — driving a Dodge Durango Hellcat.