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When GM Destroyed Opel’s Hopes Of Becoming a Luxury Brand

Since the invention of the automobile, there have been numerous manufacturers giving us their own version of the car. Opel – the German carmaker, based in Russelsheim – is among the oldest manufacturers and like many others, it did not start out as a carmaker. Nowadays, Opel is known as a company that makes mass-produced and relatively cheap vehicles, but did you know it was on its way to becoming a luxury carmaker? Here’s a short history of how GM made that impossible.

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