Ford surprised a lot of people by entering the Bronco’s prototype at last year’s Baja 100 race. As a marketing strategy, it paid off even if it failed to finish the race. People kept talking about it for a long time, even though they weren’t good things. Ford’s Communications Manager, Mike Levine, had tweeted after the Bronco R’s unsuccessful stint that Ford will be back for next year’s event; and, guess what? The company is staying true to its words.
Ford recently admitted that the automaker is open to selling the Bronco R as a turnkey project truck to race teams as long as people are willing to buy it. Will it be successful in its second attempt?